Case study
Priced for the wrong audience, covered for the wrong hours.
Rebuilt the pay per view ladder and moved fan communication to full coverage.
Before
$18,400 / mo
After
$71,900 / mo
Growth
+291%
Timeframe
7 months
The account had strong traffic and a weak middle. Entry price was too high for the volume arriving from short form, and the top of the ladder did not exist at all.
We dropped the subscription price, built a three tier pay per view ladder, and moved the inbox to full coverage inside the first month. Growth came from existing traffic before any new distribution work started.
Secondary movement
+164%
Average revenue per fan
under 90 seconds
Median response time
+22 points
Rebill rate